The relationship between productive daydreaming and architecture resembles the relationship between the chicken and the egg. It isn’t quite clear which one first gave birth to the other, but it is clear that the two rely on one another in order to exist. Without the ability to control our exposure to environmental stimuli, the brain would be too preoccupied to wander and explore. Without the ability for the mind to wander and explore, architecture would not have been able to evolve past existing as a crude shelter.

Daydreaming is a function just as normal as sleeping, taking a break, and eating, but unfortunately it is difficult to rationalize within a capitalist framework. As a result, daydreaming has an incredibly negative stigma within American culture. According to clinical hypnotherapist, John McGrail, “Daydreaming is looked upon negatively because it represents ‘non-doing’ in a society that emphasizes productivity… We are under constant pressure to do, achieve, produce, succeed”. Unlike daydreaming, architecture can be easily commodified and it is for this reason that under capitalism, architecture can survive while daydreaming is deemed worthless. It is this unequal treatment of the two under capitalism that has created a rift in the relationship between architecture and daydreaming. In order to fully explore this relationship, capitalism must be removed from the equation.

part I  |  part II  |  part III